The Alchemists Approach to Business Coaching

The Alchemists Approach to Business Coaching

Unlocking Success through Strategic Action

Why is most business coaching is a waste of time?

As a business coach, I’ve witnessed countless programs that fail to deliver tangible results for entrepreneurs. over 200 of my clients have come to me as a result of past failures with would be Mindset Business Coaches. 

Many coaches focus on motivation and emotions, neglecting the implementation of proven strategies. While motivation is essential, it is the combination of mindset as well as practical action that truly drives success. As the only Alchemist in the world of business coaching, I play by a different set of rules. I have created a winning recipe: in simplistic terms it is a marriage of scientific techniques guided by crystal clear spiritual vision, and a hunger to surpass myself constantly (and help others do the same). 

In this article, we will explore why most business coaching approaches often fail and how my unorthodox methodology can transform your business.

The Pitfalls of Traditional Business Coaching

Most business coaching sessions nowadays resemble therapy sessions, with coaches emphasizing motivation and mindset over practical strategies. While it’s important to motivate clients, the ultimate goal should be achieving measurable results. Effective coaching has the power to transform businesses, just as Eric Schmidt, the former executive chairman of Google, experienced when he hired a business coach. Schmidt initially questioned the need for coaching but soon realized the value of having someone who could provide a fresh perspective and help him reach his full potential.

The majority of business coaching programs fail to deliver on their promises. Coaches often follow a generic coaching process, ticking off boxes without considering the bigger picture. This fragmented approach, focusing on individual coaching interactions rather than the overall improvement of the team, leads to minimal progress and wasted time. To truly enhance your business, a different approach is needed—one that prioritizes the collective growth of the team and leverages strategic thinking, geared towards the business objectives.

The Alchemical Approach: Strategy, Mindset & Action

I am as far beyond your average business coach as the olympics are from an elementary school sports day potato sack race. In my coaching practice, I do things differently. I understand the pain of failure and what it takes to stand at the top, the glory of success. I live life exactly on my terms and nothing is ever done in half measures.

Successful businesses require a combination of solid strategies and the right mindset. The same strategy and the same mindset won’t work in every business or with every person. Strategies have to fit the business, the management and the team. By implementing my proven dynamic systems and fostering a growth-oriented mindset, I help business leaders and their teams unlock their full potential – achieving remarkable results. My approach combines scientific methods, visionary insights merged exquisitely to create huge alchemical shifts in performance and revenue for my clients.

Implementing Proven Dynamic Systems

Unlike traditional coaching programs, I focus on implementing proven systems tailored to your specific business needs. These systems are based on years of experience, extensive/evolving market research and intuitive reasoning, ensuring that you have an exact roadmap for success. By following these strategies, you can streamline your operations, optimise your resources, and scale your business effectively. It’s not just about motivation; it’s about taking practical actions that drive tangible results.

Nurturing a Growth-Oriented Mindset

While strategies are crucial, mindset plays an equally important yet subtle role in achieving success. Rewiring minds is one of my specialties as an Alchemist. As your coach, I will help you cultivate a growth-oriented mindset that empowers you to overcome challenges, adapt to change, and seize opportunities. We will work on developing resilience, embracing a dynamic mindset, and fostering a culture of continuous learning within your organisation. By combining practical strategies with a growth mindset, we will create a powerful foundation for long-term success.

How My Coaching Approach Works

My methods are unorthodox, which is why my clients achieve results that defy logic in neck-breaking time. My coaching is grounded in accountability, actionable steps, and a continuous incremental improvement (CII) road map. I am committed to your success (your success is my success) and I will be with you every step of the way, supporting you through challenges and celebrating your achievements. Here’s a breakdown of how my coaching process unfolds:

Step 1: Comprehensive Assessment

To kickstart the coaching journey, I conduct a comprehensive assessment of your business. This includes evaluating your current strategies, analyzing your team dynamics, and identifying areas for improvement. By gaining a deep understanding of your business, I can tailor my coaching to address your specific challenges and goals. I will also assess your personal life, as this may be part of the reason why your business endeavors have been waylaid.

Step 2: Goal Setting

Together, we will define clear and measurable goals for your business. These goals will serve as the guiding light throughout the coaching process. By aligning our efforts with your desired outcomes, we can ensure that every action we take contributes to your success.

Step 3: Strategy Development

Based on the assessment and goal-setting phase, I will develop a customised strategy for your business. It will be infused with my unique set of skills, experience, perspective and intuitive insights as a Master Alchemist. The Success Strategy will encompass both short-term and long-term objectives, outlining the action steps needed to achieve them. We will work together to refine the strategy, ensuring that it aligns with your vision and values.

Step 4: Implementation and Accountability

With the strategy in place, it’s time to put it into action. I will guide you through the implementation process, providing support, guidance, and feedback along the way. Together, we will track progress, celebrate milestones, and hold each other accountable for taking the necessary steps towards your goals. Just to warn you, I’m not the type to hold back, I put my all into everything I think, do or say. I’m likely the only person who will speak to you with honesty, love and when necessary, come down on you like a ton of bricks. If you are unable to handle the real truth and constructive critique, then my results based coaching likely isn’t for you and that’s OK, because as someone who strives for perfection, I am only willing to coach those who are seeking to take their business to the highest levels.

Step 5: Continuous Improvement

As your business evolves, we will continuously assess and refine our strategies. I believe in the power of ongoing learning and improvement. By staying adaptive and responsive to market changes, we can ensure that your business remains competitive and resilient in the long run. There are always opportunities for growth, success and of course profit. I am able to help my clients take healthy risks – risks that pay off, because I am able to see what many cannot see (the way forward).

Testimonials from Satisfied Clients

Still skeptical about the effectiveness of business coaching with a Transformation Alchemist? Here are some testimonials from my satisfied clients who have experienced remarkable transformations through my unique approach:

“Andre is a direct coach who builds chemistry and trust quickly. His confidence is contagious and after each session, you’ll feel incredibly capable. He helps you gain a clear understanding of what you need to do next and provides accountability so you can’t fail. He’s warm, loyal and a lot of fun to be around.” – Dylan Duraisingham

“Working with Andre was a game-changer for our business. His strategic insights and unwavering support helped us streamline our operations and significantly increase our revenue. We couldn’t have achieved such rapid growth without his guidance.” – John Dooly

“Andre’s approach is practical and he tailored the perfect plan that worked with my strengths to help me overcome key challenges. He helped me reflect on my leadership style and identify areas for improvement. Through his coaching, I have learned to communicate more effectively, delegate more efficiently, and to think strategically about the future of my team and our organisation.” – Darrol Cheese

“Andre Zen is a business coach who takes a unique, holistic approach to his work, combining hypnotherapy and strategy to create transformative change for his clients. As someone who has worked with a number of business coaches in the past, I can confidently say that Andre stands out from the rest. With his help, I’ve completely transformed the way I approach my business, and have seen incredible results as a result. If you’re an entrepreneur looking to take your business to the next level, I highly recommend working with Andre Zen. His approach is truly one-of-a-kind, and I’m confident that he can help you achieve your goals in a way that no one else can.” – Janet Goldstein


If you made it this far, you’re one of the few winners in life and the rewards will be certainly worth the effort.

Business coaching doesn’t have to be a waste of time, and rather can be a worthwhile investment. By adopting an alchemical approach that combines proven strategies with a growth-oriented mindset, you can unlock the true potential of your business. As an experienced business coach, I am here to guide you on this transformative journey. Together, we can create a thriving and successful business that exceeds your wildest expectations.

I’m on a mission to create more success in the world. Take the first step towards your business’s success and reach out to me today. It could be the most profitable decision you ever make.

To get started, book your chemistry session by clicking here and let’s discover if we are the right fit to work together.

To your continued success in business and in life,

Andre Zen

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